Lead with Engagement

Revenue Leadership Cohort—September 2026

You’re the bottleneck.

...Awkward pause... But you knew that, right?

You built something worth selling and gained early wins. Now, the way you're leading sales is stalling the growth you want.

This is the moment most technical founders hit:

You're still the one your reps call before every big meeting, and still the one rescuing stalled deals. This means you’re still the one who can't step back, because nothing moves without you.

That's not a sales problem. It's a leadership gap, and it's costing you time, growth, and the strategic focus your business needs right now. Time to zoom out!

A 10-week group coaching program for technical founders building their first sales team.

Systems, accountability, and emotional intelligence — in the language you already speak.

$1,200 per seat

founding member price

Founding price for first cohort only.

Increases to $1,700 – $2,000 for Cohort 2.

10 weeks · September 2026 | 8–12 founders | Weekly 90-min session | Space is limited

Most technical founders reach a point where raw intelligence stops being enough.

Your team isn't a codebase. Motivation doesn't compile. And the management playbook written for MBAs doesn't fit the way your mind works.

Somewhere between your first hire and your third missed quarter, you realized the instincts that made you a great creator are working against you as a people leader. You're spending more time on deals than your reps. Performance conversations feel uncomfortable, so they happen too late — or not at all. You have a sense of what your team should be doing, but translating that into consistent performance feels like guesswork. This isn't a talent problem. It's a systems problem. And it's very fixable once you have the right framework.

You're brilliant at building products. Leading people is a different skill set.

This Cohort is for you if:

You've hired your first sales rep (or first few) and realised you have no idea how to manage their performance without just telling them what to do
You're the one closing most of the deals and you know that's not sustainable, but you don't know how to change it
Performance conversations feel awkward or confrontational, so you soften them or avoid them—and it's costing you
You suspect your team is capable of more, but you don't have a system for unlocking it
You want to build a high-performing culture without becoming someone you're not

Free Assessment — Take 4 minutes.

Not sure where your gaps are? Start here.

Take the Sales Team Performance Diagnostic: 10 questions that identify exactly where your leadership is costing you performance.
Your personalized results breakdown is sent straight to your inbox.

Take the free diagnostic →

This is Not:

Sales training for your reps
Done-for-you consulting
Interim leadership

What it is:

Built specifically for technical founders
Grounded in emotional intelligence and adult-to-adult selling principles
Sure to reduce emotional load and decision fatigue
Designed to build on your strengths while closing the gaps that are costing you growth

Ten weeks. One transformation arc.

From founder to performance leader.

Each session builds on the last. You leave every week with one concrete action to take before the next session — applied immediately to your real team on your real challenges.

INCLUDED: Extended DISC Leadership Assessment ($200 value).

Completed before Week 2, your personalised profile reveals your natural leadership style, how you communicate under pressure, and what you need to adapt to get the best out of every person on your team. You'll use it throughout the entire cohort.

Stop managing. Start leading.

You'll reframe how you see your role—from someone who has to have all the answers to a leader who creates the conditions for others to perform. You'll articulate the vision that connects your product's purpose to your team's daily work, giving everyone a compass to lead from.

You'll gain a clear personal leadership philosophy and a vision statement your team can actually rally around.

Finally understand what makes your people tick.

Using your Extended DISC profile, you'll discover your natural leadership style and the blind spots that come with it. You'll understand how you communicate under pressure, what triggers friction with your team, and how to adapt your approach to get the best out of every person, without pretending to be someone you're not.

Stop assuming. Start aligning

You'll learn to set goals and expectations that actually stick — not because you mandated them, but because your team genuinely owns them. You'll connect each person's individual motivators to the team's performance targets, so everyone knows exactly what winning looks like and why it matters to them personally.

Lead every person as an individual, not a job title.

Put your insights into practice, learning to communicate, set clear expectations, and motivate in a way that lands differently for different people. You'll stop using the same approach with everyone and start leading in a way that actually gets through. This includes clarifying your sales process, teaching your reps to qualify their buyers, prepare better and move business forward strategically.

Own the performance conversation.

You'll learn to run 1:1s that actually develop your people, not just check the box. Through live practice with real scenarios, you'll move from status updates to coaching conversations — the kind that build trust, surface problems early, and make your team better every week.

You'll gain a 1:1 format you'll use every week — and the confidence to have conversations that actually change performance.

Address underperformance before it becomes a crisis

Learn to spot the early signs of underperformance and have the direct, caring conversation before a small problem becomes an expensive one. No more waiting, softening, or hoping it self-corrects. You'll practise with real scenarios from the group and leave with a framework you can use that week.

Run a pipeline review that coaches, not interrogates.

Transform your pipeline reviews from a reporting exercise into a coaching conversation that promotes deal clarity in real time. Learn to lead with the data without making your team feel like suspects and use forecast conversations tomotivate, not create fear.

Build accountability that runs without you.

Dial in on the metrics you need to run your business, design the team rituals and structures that support that intelligence. Create a culture of ownership where people hold themselves to a standard rather than waiting for you to give approval. With an accountability system that creates transparency, there are no surprises.

Build a team people don't want to leave.

Learn how to hold high standards and create genuine belonging at the same time. You'll build a recognition culture that encourages the positive behaviours that get results, motivates without hollow praise, and fuels team spirit. Build a culture playbook that attracts and retains high performers, grounded in what your team actually values.

Your 90-day performance leadership plan — built in the room.

Every founder leaves with a written plan that ties together everything from the past 10 weeks: your leadership commitments, your team's accountability rhythm, and your three priorities for the next quarter. You'll share it with the group and receive direct feedback before you go.

You'll gain a complete, personalized 90-day plan to lead with engagement — so you leave with clarity and momentum, not just good intentions.

Reserve My Spot →

Everything you need. Nothing you don't.

We promise to transform you into a revenue leader your sales team can follow — so they close business consistently and independently, without you in every deal. We'll get you there, but you need to show up too: document your expectations, define your processes, and have the hard conversations when it matters.

What's included

10 weekly 90-minute group coaching sessions — live, interactive via Zoom
Extended DISC Leadership Assessment completed before Week 2, used throughout the cohort ($200 value, included)
Async resources between sessions—templates, frameworks, and tools you use immediately with your real team
A private cohort community of 8–12 founders working through the same challenges in real time
One private 1:1 coaching session with Carrie at approximately Week 2 to personalize your focus
A completed 90-day performance leadership plan by the end of Week 10
Full template library: pipeline review, 1:1 agenda, performance conversation framework, recognition quick reference, and more!

By Week 10, you will:

Lead performance conversations with more confidence indirect, caring, and effective ways
Have a team that holds itself accountable without you in every deal
Know exactly what motivates each person and how to use it
Run pipeline reviews that coach, not interrogate
Coach your team to advance relationships without you running point
Lead authentically without becoming someone you're not

Founding Member price - First Cohort Only

$1,200 per seat

Increases to $1,700 – $2,000 for Cohort 2.

Space is limited to 8 – 12 founders.

Payment plans available — contact Carrie. +GST.

Reserve My Spot →

Small cohort 8-12 founders

The cohort is intentionally small so every founder gets real coaching time, not just a seat in a webinar.

Once it's full, the waitlist opens for Cohort 2 in January 2027.

Someone who's been in both rooms.

Carrie Tuttle

Founder at Team Mojo

Carrie sits at a rare intersection: deep sales leadership expertise, emotional intelligence, and genuine empathy for neurodiverse minds. Most sales coaches don't understand engineers and programmers . Most leadership coaches don't understand revenue. Carrie does both.

As a seasoned sales and marketing executive and certified coach, she's led geographically dispersed teams and spent years coaching technical founders through the exact transition this cohort is built around.

Her approach is pragmatic and deeply human. She'll give you frameworks that work in the real world, challenge you when you're avoiding a hard conversation, and hold you to the standard you said you wanted to reach.

"Great ideas deserve to live - and the people building them deserve to love the work."

Testimonial

Anita Lee, Founder of Catch Communications

"I would recommend the program to people who want to elevate their leadership skills and be intentional about how they lead...

Then, taking that awareness and being able to enhance the way that you lead, the way that you interact with others. It's very valuable for somebody to go through a leadership training because you're intentionally working on developing your leadership skills. And once you actually take the time, you start seeing the improvements right away.

Being able to implement what I was learning and come back and get feedback and refine the approach and then continue to adapt... I think that was the most valuable part of the program."